The Top 5 Benefits of Starting a Network Marketing Business

15 Apr

You may have heard about network marketing businesses several times before. You may have even thought of trying it but you just don’t have enough motivation or you couldn’t come up with the reasons why you should give it a try. If you are still in the process of exploring the possibility of engaging in a network marketing business, consider the following benefits:

1.       Leverage. Leverage is considered as the most important benefit of a network marketing business. It refers to the advantage derived from having a network. Through a network, you are able to extend your limited hours, distribution channels, markets reached, and the quantity of products moved. In network marketing, you will not be doing things on your own. The network is there to leverage your earning potential.

2.       Passive income. Network marketing businesses are set up to create a variety of opportunities.  Making money in these businesses is not just about selling or your own effort in driving profits. You can also earn passive income mainly through the leverage afforded by the network under you. This income grows as your network downline expands. You just have to maintain or expand your network further to sustain your passive income benefits.

3.       Minimal costs. A network marketing business does not entail huge capital outlays or large amounts of investments. However, this does not mean that everything will be easy. You also have to spend for your overhead and marketing. More importantly, you also have to exert a lot of effort to convince people to be part of your network.

4.       Support. Another benefit of starting a network marketing business is the support you get from other members of the network. If you are part of somebody’s downline, for example, you can expect the person above you to extend all the assistance you need to succeed in the business. You will then be expected to assist your own downline as you build your own network.

5.       Unrestricted business hours. If you are involved in a traditional business venture, you will most likely be limited by the 8 or 9 am to 5 pm business hours standard. Doing business beyond this time interval would seem unlikely. With a network marketing business, however, you can do business whenever convenient and possible. You can continue earning without worrying about schedules.

Don’t be intimidated by the complexities you may encounter in starting a network marketing business. This type of business is never difficult for anyone who wants to succeed. Just think of the benefits you can get as your motivation.

5 Reasons to Start a Home Based Business Today

15 Apr

Entrepreneurship is always something worth pursuing. It’s not difficult becoming an entrepreneur. You can start at your home and build your business while taking advantage of the conveniences and other good things being a home-based entrepreneur has to offer. The following are some of the best reasons why you should consider starting your home-based business.

1.       Being with the family. Making your home your business site or workplace makes it unnecessary to be far from your family. Instead of becoming a regular employee who needs to regularly commute from home to office which consumes a lot of time, being able to make money at home affords you the time to be with the family while managing a business.

2.       Less stress. The home is arguably the most comfortable place for virtually anyone. To be able to do your business without leaving your home is without a doubt a big advantage. The familiarity of the place takes the stress away, especially with your family around. Also, you don’t have to abide by the rules that other people put in place.

3.       Lower operating expenses and overhead. Having a business operation at home generally means lower operating expenses. Obviously, if you do your business at your own home, you no longer have to pay for rental expenses. Likewise, you no longer need to buy new equipment for your business and you also don’t have to have separate utilities installed. It is also worth mentioning that residential utility rates tend to be lower than those charge for rooms or buildings classified as commercial spaces.

4.       Faster ROI. Since your capital outlays for your home-based business will be very minimal, taking back the value of the investments you put up will not take much time. Also, the lower operating expenses will make it even faster to recover your initial investment and enable you to offer more competitive products or service prices to your clients.

5.       Flexible schedules. Being a home-based business operator also comes with the advantage of having flexible business hours. Since you are at your own place, you can extend your operating hours even beyond midnight to serve more customers. As long as your business does not become a disturbance in the neighborhood, you can be as flexible with your schedules as you want to be.

These are just some of the many compelling reasons why it makes sense to start your home-based business now. There are many other benefits. If you think about it, there is hardly any drawback in becoming a home-based entrepreneur. You just have to prepare for the risks in the same way you would when doing a typical business operation.

Insurance Options for Home and Business Owners

15 Apr

Insurance is an important part of running a business and even in mere home ownership. Many homeowners and small business owners already know this but may not be that well acquainted with the options available. If you are one of those who don’t know much about the right insurance plans to get, consider the following types of insurance products as your essential options:

1.       General Liability Insurance. This is a basic insurance coverage every small business owner should consider getting. It is a type of insurance that provides coverage for damages caused on people or properties by you or your employees.

2.       Business Owner’s Policy (BOP) Insurance. A BOP is basically a set of various insurance plans deemed to be what a business owner usually needs. It typically includes property insurance, liability insurance, business interruption insurance, crime insurance, and property insurance. Generally, a BOP is considered as a cost effective option since it usually costs cheaper compared to buying the same insurance plans individually.

3.       Property Insurance. This is a basic requirement for those who own properties. There are different types of properties covered by this insurance. These include homes, office or workplace equipment, tools, business inventory, and even personal properties. It provides protection against accidents, natural calamities, theft, and other forms of damages. It can also cover business interruptions due to property damages.

4.       Professional Liability Insurance. Also referred to as “Errors and Omissions Insurance,” this type of insurance is particularly intended for those who offer their professional expertise as their main product. This insurance provides coverage for protection against claims or suits for failing to properly render the professional services paid for.

5.       Commercial Vehicle Insurance. If you are using vehicles for your business, it is very important that they are properly insured. You can’t afford to shell out considerable sums just to address unexpected repair needs for them or worse, to compensate for property or personal damages. Even if your company does not own the cars used by your employees, you still have to obtain non-owned auto liability insurance for the protection of your company.

6.       Worker’s Compensation Insurance. This insurance is intended to cover the hospitalization and other related needs of employees who are injured in the workplace or while doing their job. Business owners should always have this type of insurance. You’ll never know when accidents would happen. Even if your employee does not sue you for workplace injuries, it is always better being able to cover the expenses and extend the help needed by your employees.

7.       Homeowner’s Insurance. Of course, a homeowner should always consider getting home insurance. It is always preferable having insurance protection for the property you’ve spent years to finally achieve. Fires and natural calamities cannot be predicted. The best that can be done against them is to have the assurance that the value of your home can still be recovered after getting struck by unfortunate events.

8.       Renter’s Insurance. This is actually a sub-category under “homeowner’s insurance.” It is something needed by those who are renting their home. Generally, this type of insurance provides protection against physical property damages, damages on the valuable things inside the house, and personal injuries that can happen inside the rented house.

9.       Life Insurance. While getting life insurance may sound ghoulish, it is worth considering having it. There’s no certainty in life. Accidents can happen anytime. If you care about your family or if you want to avoid eventualities that would burden your family, getting life insurance is but a logical thing to do.

Knowing your options in terms of insurance for your home and business is very important.

How To Stay Motivated When Working From Home

22 Dec

As you all know, I started my home based business to be able to watch my children grow up. It was one of the best decisions I have ever made and there are many positives to creating your own business, which is why I did it in the first place. However, it’s not perfect and there are some downsides to it.

One of the main problems is the motivation and that’s what I’ll be discussing in this post. When you’re your own boss you can make your own hours and there’s no one there telling you to get to work. There are many distractions as well. The TV, the refrigerator, and of course, the kids. So, how do you manage it all?

Use The Energy When You Have It

There are certain times of the day when you are more productive and it’s different for every person. Do you do your best work in the morning before anyone wakes up, or do you get more work done after hours when everyone has gone to sleep? Like I said, it is different for every person and you know yourself better than anyone else. So, know when you’re most productive and use it to your advantage.

For example, I’m most productive in the morning. I like to wake up and drink something that with caffeine. This changes, sometimes it’s coffee, sometimes it’s a monster energy drink (I know this is unhealthy though), recently I have stopped using the energy drinks and switched to pre-workout supplements.

These were originally created for people who like to go to the gym often. You drink it before your workout and it gives you a boost of energy, which allows you to lift heavier weights and, therefore, build muscle faster. I have no interest in the gym, but it provides me a nice kick of energy in the morning to get some productive work done, so that’s what I use it for.

Set Up Systems

You should have a schedule that you stick to. You need to set up systems to help you from your lesser self. You know you get distracted by the kids and you know your stomach starts to rumble at exactly 11 every day. So, take measures to help  you mitigate those distractions as best you can.

Eat a snack for breakfast so you can make it all the way until noon before having to eat again. Get work done early in the morning while the kids are still sleeping so you don’t have to worry about them distracting you later or plan to work when the kids are out doing activities like playing soccer or going to dance.

If the internet is your distraction, set up a way to stay disconnected as best you can. There are apps that will block your computer from accessing the internet for certain periods of time. They will even block specific sites, or only allow specific sites. So, you can block distractions like reddit, buzzfeed, tumblr, etc. and will only allow you to access productive sites like slack or trello.

A world of roses

2 Oct

LDBThe great thing about working from home and in autonomy is that you have the time to cultivate your passions.

My neighbor has a fantastic garden, green and full of flowers, so I asked her if she could help me to revolutionize my garden to make it more beautiful. Of course, like a true friend, she was made available immediately and advised me to seek the flowers and plants that I like the most. A garden must be personal and meet the tastes of the owner.

I searched the internet for some ideas to decorate the garden and I discovered that I really like roses. Roses are very special flowers and there are more than 150 different species. Roses have been grown in Europe and Asia since ancient times and can be of different types: climbing, shrub, or standalone. They are also perfect for the climate of my house.

I decided to put my online business on hold for the day and devote myself entirely to gardening. With my friend I went to a florist who advised me of particular rose plants that would suit my garden. These plants are adapted to the climate in which I live and the land around my house.

I bought 4 small plants that have beautiful yellow flowers. The flowers of this plant are small yellow roses and are beautiful because they do not grow much and will form some nice bushes that adorn the sides of the main door of the house.

I also bought some individual plants that provide red roses like the ones that my husband gave me for our anniversary. They have a long stem and their scent is really beautiful.

Investigating the roses further I found out that I their petals are used for many things. For example, I found an interesting recipe where rose petals are used along with white wine to make risotto. It is an Italian recipe and who does not like Italian food? As soon as my plants grow I’ll try to cook the risotto with rose petals. I think I’ll eat it with a good Italian espresso.

After spending the whole day with shovels and rakes to prepare the land on which to plant the roses, I sat in the garden. Now it has a whole new look. I can not wait to see my roses grow and flourish, I’m sure the scent will be smelled even from the kitchen window.

In spring and autumn when the bloom will be more intense and I can leave the windows open I will be content working at my computer and feeling the sweet rose scent that fills my nostrils. It is important to sometimes leave the job for a day to devote time to doing things that we like and that gratify us. It is for this reason that I decided to do an unconventional job, which allows me to stay home and devote myself to the people and activities that I love.

Two Key Aspects to Relieve Stress for a Work from Home Mom

12 Sep

I used to work for a multinational corporation. However, pregnancy takes a toll on your health, and you really don’t think you’ll be able to work the same number of hours. Luckily, I was able to join the company in a few months. But during my work hours, I craved to see my twins, and couldn’t resist the temptation anymore. I left the job, and set up my own home based business.

In the beginning, I thought it would be easier to just focus on my work, and spend time with my kids. As time passed by, I realized it would be stressful, and I would have to take some serious measures to get rid of stress, and improve my overall health.

I looked online for some remedies, but wasn’t able to find something reliable. Although there was a lot of information, I wasn’t satisfied until I found some information about two key aspects to promote my health, and relieve stress. These were a calm mind and good night’s sleep.

Meditation – To Help You Relieve Stress

When I started, I just used to meditate for about 10 minutes every day. Soon, I started feeling happier and more relaxed. It didn’t take me long to realize that meditating everyday was necessary to improve overall physical and mental health. I started giving more time to find some effective techniques to meditate properly. I stopped meditating for just 10 minutes, and increased the duration.

These days, I meditate for at least 30 minutes every day. As soon as I wake up in the morning, I sit in a relaxed position, and meditate without any interruptions. With a 15 minute session first thing in the morning, I enjoy peace of mind, and stay relaxed throughout the day. This has allowed me to be more productive and efficient at work.

I start the second sessions in the evening after I wrap up my work for the day. Through I work in flexible hours that sometime even stretch a bit later into the night, I still never leave meditating in the evening. It allows me to enjoy good sleep at night. If you want to know more about some techniques in meditation, enter

Anti Snoring Devices – Good Sleep is Important

According to health experts, snoring is a serious problem. It may lead to sleep apnea or temporary insomnia. Unfortunately, I was experiencing this problem lately. I guess my allergies were acting weird. Thus, I talked to my doctor, and he recommended an anti snoring device.

In order to feel energetic in the morning, manage my work, and spend time with my kids, I need a good night’s sleep. Since I have been using anti snoring devices, I have never been awake in the middle of the night.

An anti snoring device can keep the airway between the back of your mouth and tongue open. Thus it lets you sleep peacefully through the night. Since I started using anti snoring devices, I feel fresher and more energetic in the morning. You can choose from a lot of different types of devices. If you want to know more about anti snoring devices, read

Advantages of Home Security Systems from Mom

9 Sep

When I decided to set up my business at home, the security of my family and business was something that really troubled me, but I was struggling with the question, “Do I need a security system?” and wondering if it was really worth it, and well, I found out it was.

I decided that it would be extremely important that I install a home security system to see that the security of my family was ensured. Selecting a good security system is essential because it ensures that you have peace of mind knowing that your business and family are safe. There are a lot of other advantages that come with installing a home security system which I’ll go over below.


Most home security systems are quite cheap and affordable contrary to the common thought that they are expensive. In fact, the home security system I opted for was much less than the claim on my home insurance deductible. Therefore, do not shy away from having one installed in your home because of the cost, as after some research you might find that it is actually a real deal.

Easy to Install

I found that home security systems are easy to install and do not require a lot of work to set up. This is especially true if the system is wireless and “plug and play”. These types of security systems are very convenient especially for someone managing a home business like me. I do not have the time to tackle all the wiring manually therefore the wireless works tremendously well for me.

Improves Home Value

Having a good security system raises the value of your home. This makes them a good investment for the future, as well as the present. This is because the security system ensures that you as the insurer pay fewer claims related to burglary as the system lowers chances of a burglary occurring.

Fire Protection

Alarm security systems do not only protect you against burglary but also against emergencies like fire. This makes me feel more at ease especially when my kids are in the house because in case of a fire, the smoke detectors will alert me in good time, we can all evacuate and the fire department will be automatically notified. Being able to react immediately in this kind of situation is so important in keeping my family and property safe.

Quick Response

The alarm that is connected to the security system goes off anytime there is an incident. When the alarm goes off the security agency is alerted and they are able to respond to the alert. This is essential because in case of a life threatening scenario the security agency dispatches emergency help immediately, which can mean the difference between life and death in some situations.

These are few of the many advantages that home security systems offer. Do not shy away from having one installed, because they might be your only chance of survival in the future in case of a burglary or fire. However, ensure that you get a good security system that will be beneficial to you and your family. Ensure that you carry out thorough research on different home security companies in your area before getting one installed in your home. I did my research here and on a few other sites, so be sure to check them out before making any decisions.

Asking for references from your friends and relatives who have had security systems installed in their homes can prove to be very helpful. You can also look up on the internet some of the reputable and trustworthy security companies to make sure that you get a security system that is worth your penny. I am most certainly glad that I had one installed in my home.

How a great juicer, coffee machine and water filter can improve your blogging career.

28 Aug

Working from home is a great alternative for those with busy households, who may find that a job outside the home is simply too much to juggle. But of course, balancing a bustling household with the demands of work at the same time is a challenge in its own way. There are plenty of “how-to” guides and list of helpful hints out there for anyone looking to start an at-home career, and they’ll all undoubtedly talk about the importance of setting up a good home office space. But what about the things you can do in the rest of the home to make your experience just a little bit easier? Let’s say, in the kitchen?
Along with the obvious necessities like a printer and a fax machine, there are a few appliances you could actually use in your kitchen to help you be your most productive self, and get the most out of your home office experience.

A coffee machine

First up is something that every office, no matter where it’s located, should always have: a coffee pot. It may sound a bit cliche, but coffee really is one of the best ways to boost productivity. The caffeine found in coffee promotes mental alertness and is shown to improve memory, making it perfect for a jump-start in the morning, or an afternoon pick-me-up when the midday drag sets in. For the home office setting, one of the most highly recommended routes to take is that of the single cup coffee brewing system. The single cup system is fast and super easy, and it boasts a wide variety of options. What’s even better is the fact that a single cup system can often fit easily into your home office space, making for an easy caffeine fix that will barely interrupt your work. Of course, if one cup simply won’t cut it, a more traditional drip coffee pot, or a French press will also get the job done.


Fresh filtered water

Also important to have is a source of fresh, filtered water (after all, better water makes for better coffee). There are a few different options for this, and you may even find that including more than one ends up being the best choice. As a benefit not only to you in your office, but to your entire household, you may wish to go with a filtration system that attaches to the sink faucet. With this, you can transform your tap water with a flip of a switch. Another common idea is to buy a filtered water pitcher. The downside to this is that it constantly requires refilling, but on the plus side, it is easily portable and can be kept in your office space if you so choose.


A juicing machine

The final must have kitchen appliance is a juicing machine. Be sure to invest in a quality juicing machine rather than a cheap one, as the greater the juicer the greater the juice. It’s recommended to read a few juicer reviews on a website such as the juicer fanatics, to help you find the best juicer. A refreshing juice made up of fresh fruits and vegetables is a fantastic way to keep yourself full of the vitamins and nutrients you need to be working at your best. The best part of owning a juicer is that with the wide range of easy to make juice recipes out there, there is certainly going to be one to suit your needs at any given point in the day. Juicers are great for boosting your nutrient and vitamin levels during times where you may be working to a deadline and can’t find a spare moment to prepare a fresh meal.
Cold press juicers (otherwise known as masticating juicers) provide a higher quality juice than standard juicers, so give some consideration to these if you are after maximum nutritional benefits. Visit this page for more information on one of the best cold-press juicers on the market.

Blogging, or any form of home business is a very rewarding career if you can get around the motivational and productivity challenges. With the above kitchen appliances, you can maintain productivity levels during tough times, and help your business thrive into the future.

If I Weren’t Working from Home, This is What I Would Do for a Job

16 Aug

Photo by Neeta Lind

Without a doubt, one of the most difficult things to accomplish in this life is to find a career that truly fits you like a glove. After all, we change as we grow and what might have felt like our dream job a few years ago isn’t even hitting our personal top ten today. Unfortunately, the only time that we’re going to figure out that a certain career isn’t really for us is when we’ve already chosen that particular path. Thankfully it doesn’t have to end there.

It might take some time and effort, but for those who are really serious about looking for a career change, here are four very viable career paths for anyone looking to spice things up.


Sometimes, we want to use what we’ve learned to help others – but this does not necessarily mean other people. Some would much rather be helping animals stay happy and healthy, and if that sounds like the dream job for you then you can consider becoming a veterinarian. It might not seem like a truly hot prospect but you’d be surprised at how satisfying it can be to help an ailing dog or cat live a few more years with their owners.


The life of a firefighter can be as intense as the wildfires they go up against – but can also be as quiet as the dying embers of an abandoned campsite. It can switch between one in the other in a blink of an eye, which is only one of the many reasons why people consider the life of a firefighter, and why firefighters themselves love their line of work.


Is phlebotomy a term you aren’t completely familiar with? That’s perfectly understandable, as most are unable to differentiate a doctor or a nurse with a phlebotomist. Phlebotomy is the act of inserting a needle into a vein, which is also known as venipuncture. The consequences for botched attempts can be quite serious, which is why a phlebotomist is specifically trained to deal with these kinds of incisions. It is an unusual but very satisfying career choice overall. Find out more on how to become a phlebotomist by clicking here.

Computer Software Engineers

It’s never too late to become tech-savvy in this digital age, and the demand for decent computer software engineers continues to go strong. Just like any other new career choice it might take some time and effort to learn but it is very rewarding work, which is why so many people can’t seem to get enough of this career.

While these four careers are some of the best that you can possibly choose from, one particular field that earns an honorable mention is any kind of career found in the realm of healthcare administration. Those who often look for a career change are looking for something more meaningful, and healthcare administration careers most definitely take the cake. Anyone who is looking for a great and meaningful career to switch to needn’t look any further than these choices.

Behind the Business

6 Aug

Behind every business that works, is a business plan. It doesn't matter if it's 50 pages bound in steel, or scribbled on the back of a beer mat. It's not about how good it looks – though if you're presenting it to the bank in hopes of a loan, you should probably take a little time planning it out. It's about the thought you've put into what you're about to do and the plans for dealing with problems.

Want to know a major problem many – too many – prospective entrepreneurs forget about? Their own bad history. Unfortunately, your own private mistakes don't disappear just because you've just figured out a brilliant plan to make the world a better place. And while it's true that some small start ups- and most online businesses, at least in the early phases- can do without assistance from traditional banking institutions, most businesses that take off end up needing some form of credit, or at least access to more banking facilities then can be granted without some kind of background check.

Yes. Unfortunately, your bad personal decisions can come back to impair the future growth of your business. Heck, it can even raise its ugly head if you go back to searching for a more traditional job, as background checks can and probably will be run before the company considers you.

Bad debt is like that, unfortunately. It's not just an aggravating niggle on a piece of paper somewhere. It's one of those things that will follow you around if you don't do anything to tackle it. And, sadly, there's not grey areas when you look at your credit rating. No one cares whether you trashed it because it was the only way to keep your family fed, or if you were blowing it on booze. All they will see is 'bad' and pass you over. Fortunately, rehabilitating your credit is not impossible.

Bad credit personal loans aren't impossible, either, and a great way to begin to demonstrate a rehabilitation to any other company you need to approach for credit. Showing that, whatever the track record says, you are now capable of properly handling money has many benefits toward that rehabilitation process. And even though loans for the unemployed with poor credit here in the US are one of the most notoriously difficult categories to tackle, there is some hope out there- check out these tips for loans for people on Centrelink for a starting place. Both sites will give you some great guidance on how to go about making yourself look more favourable again, even with the spectre of bad credit haunting you.

Of course, it's one thing rehabilitating your credit, and another keeping it that way. I'm a firm supporter of entrepreneurship, obviously, or I wouldn't be writing this blog. But it comes back down to the plan. A successful business plan includes strategies to weather the bad times without damaging yourself and your future prospects. Having one in place is absolutely vital if you and your business is to thrive. Don't undertake the painful process of repairing bad credit only to trash it again.

How I Saved Money on a Pet Insurance Policy

4 Aug

Photo by State Farm

As a vehicle dealership business owner, I have animals on-site to protect my place. My pets are not just my buddies, they serve as my protection. This is why I decided to avail pet insurance policy. The insurance pays for veterinary treatments for all my pets.

Benefits of Pet Insurance

These days, having pet insurance is a smart and practical thing to do because the cost of owning a pet could be expensive with the needed health care and living standard. Did you know that insurance policy for pet was created since 1890 in Britain? Today, most policies provide a range of cover options for dog and cat owners. Pet insurance is considered a form of property insurance wherein it reimburses the policy owner after the pet receives care. The policyholder files a claim from the insurer. The best thing that my pet insurance policy has given me is peace of mind since I have more than one pet. Veterinary expenses are not easy on the budget. Now, even if they get sick, I know I would not have to be worried about the cost because I know I could afford it and give my best buddies the best treatment. What I do is that I always renew the policy so my pets are covered for life.

Getting the Best Deals

I chose an affordable plan offered by a reputable insurer. The plan offers full coverage for congenital and hereditary conditions, as well as unforeseen accidents. Through this insurance, I can be sure that they are all healthy. I can be sure that my pets get the treatment they deserve. Insurance providers offer a range of plans to suit your budget. For instance, you can only choose accidental injury coverage, or choose a plan that includes accidental injury and illness. To be sure you are getting the right deal, take time to compare. Numerous companies in Australia now offer pet insurance programs, so take advantage of the Internet to view rates, compare and sign up for the best deal. I have never regretted the day I have agreed for pet insurance for my beloved pets because they help me lot. In return, they should get the right care from me, and I would not have to worry about medical expenses anymore since I got them covered already. If anything happens, my business will not suffer from loss just to afford veterinary bills.

Visit this website and find out what are the top pet insurance companies in Australia.

Finding Your Niche, Both Online and Offline

13 Jul

As I’ve already said before, leaving work and deciding to become a stay-at-home mom was not an easy decision to make but, once you have a family, certain sacrifices need to be made. I’d much rather spend time with my children, watch them grow up and help them become better people, than chase down a career, leaving them to fend for themselves in a way, with no one to turn to for help or advice. Besides, I have found a way to work and take care of my kids at the same time and that alone is more satisfying that any career out there. Guess what, more and more parents are starting to think this way – realizing just how fulfilling being with your kids can be. With childcare costs spiraling, more families are being forced to consider other options.

Now, to be honest, writing for various websites and blogs doesn’t exactly require a genius writer, and it won’t win you a Pulitzer any time soon. But, it can be an interesting alternative to working in a cubicle. For starters, you won’t be starving, like most writers are. Also, writing is a creative activity and the chances of you getting bored with it are slim, which is good. However, you also have to write about something that will attract visitors and earn you some money.

Writing is easy. Finding a suitable niche, and promoting it properly is the tricky bit. My idea was to write about finding a job or creating one for yourself, much like I did. So, that would make what I do a meta-job of sorts. It doesn’t necessarily have to be something online. For example, offers career advice and salary information for medical assistants, which is a “normal” job, but the website itself can also generate revenue, which is why it’s such a great example. I tend to write more on how you can find your niche. It doesn’t have to be related to writing. Some people are better at expressing themselves through different mediums, such as photography or video. Others are good with numbers. The key is to take that knowledge and channel it in a way that will reach a sizeable number of readers. That means you have to get a grasp on internet marketing and some SEO, as well. It would also help if you were to learn some basic web design, as well as coding. Not only will it give you greater control and allow you to do things just the way you imagined them, but it will also save you money in the long term because you won’t have to pay someone else to do it for you! Learning new skills can really be quite fun and rewarding - I highly recommend it.

Thank God for the internet, I will say that. It has made it possible for me to sort of have my cake and eat it too. Working from home means I’m there for my kids every step of the way, yet at the same time I provide financially for my family just like my husband. Writing has always been my passion and I hoped that I would eventually turn some of my ideas into a novel, or at least a blog, but it never occurred to me that it could become my day job. Now, I’m glad it is.

Making Money from the Yummy Mummy Trend

9 Jul

If there’s one thing I’ve gotten tired of, it’s the idea of the "yummy mummy’". Not only is it facile and dehabilitating to the wonderful range of women out there who are mothers, it’s plain ridiculous.  True, you shouldn’t feel the need to let yourself go just because you now have kids but who on earth would let anyone interfere with their daily business and decide whether you are "yummy" or not. Facile indeed.

That said, it’s not going away anytime too, much as I may want to kick and scream. And while I’m not for adding further ridiculous expectations to the journey of parenthood, there’s certainly a niche for businesses in the beauty industry created by these same expectations. If, like me, you’re looking for a home based business opportunity you can mould around your family, various beauty procedures have always been ideal ones to base from home – long before the idea of ‘home business’ even existed, in fact.

These days, you can take it further than hairdressing or manicures. There’s a whole range of startup opportunities for laser liposuction, cavitation, and cryolipolysis out there now. Or, if you’re not the hands on, people pleasing type, you can try another approach to the same industry like answering people’s questions. I’m going to hold up two sites as examples of the creation of great online resources today.

They both answer one of the bog-standard questions that occur to people and are seldom answered by the service provider – what costs can I expect from procedure X? The Breast Procedures Guide will tell you how much are breast implants are, while the Trim tummy guide tackles the question "how much does liposuction cost?"’. Simple site ideas, but both are addressing a niche market that’s underserviced by the industry itself.

They lay out expectations, costs and realities about the procedures that can help people make the best decisions for themselves. Is lipolysis or liposuction better for you? Who offers the best breast procedures in your area? What should you know before getting breast implants? How much can you reasonably expect each procedure to cost? What other things should you be budgeting for besides the cosmetic procedure? Remember, when it comes to aesthetics, people are often reluctant to discuss these procedures for fear of seeming facile or stupid.  By taking people through the steps of each procedure, offering quality advice and guidelines, these sites service areas of the beauty industry that the practitioners themselves sometimes forget to and doing so, has created an excellent business opportunity that they’ve capitalised on, for someone else.

Of course, it’s not just the beauty industry that leaves these loopholes begging to be filled with a suitable business opportunity. Whatever your particular field of interest, you’re bound to find that information and reviews, product details and in-the-field testing, unanswered questions and more are a persistent areas where consumers find existing resources lacking. The ideal niche for you to fill may just be waiting out there for you.

Using the Summer Slowdown to Beef Up Marketing: Notes from a LASIK Surgeon

5 Jul

I had a chance to talk to a friend of mine who is a Lasik surgeon and when the topic turned to summer business, she had some surprising things to say about it. Apparently, summer is a slow time for refractive surgeons and so she spends her ‘extra’ time setting up her marketing campaign for the coming year. This way, when things are swinging again, she has her campaign ready to go and the materials prepared for release.

While her plan for summer marketing preparation was specific to her practice, these tips and techniques were so clearly helpful to all kinds of businesses, that I thought I would share them.

1. Update

The first of the tips is to update and there are a couple of things that should be on this updating checklist. First, update your marketing materials. Most likely they aren’t too far out of season but if you’ve got pictures of people in bell bottoms and feathered Farrah Fawcett hair, it doesn’t communicate your current relevance as strongly as you would like. This isn’t just for internet based marketing, this includes the stuff in your office. My friend says that she takes some time to make sure that nothing that is sun bleached, torn, dirty, etc. is left in her office so that her practice continues to look fresh.

For your internet marketing you also want to make sure that you have up to date information. Keeping your website up to date helps raise your level of search engine optimization and makes you easier to find. Has your practice moved? Are the prices for Lasik that you have listed on your website still valid? Do you have any new positive comments that you can share with potential clients?

Then, update your patient information. This is a tedious task that is often put off when more pressing business is crying out for attention. It’s important to undertake though because otherwise a lot of step number two will simply come right back to you having gotten nowhere.

2. Follow Up

There may be a lot of business out there that just needs a bit of a nudge to be realized. If you have patients who have come in for consultations but have never schedule the surgery, get in touch with them. They may still be deciding, but hearing from your office (or from you personally) helps them maintain their connection with you as a service provider. Make sure that you have answered all of their questions and can talk to them about the costs of Lasik in relation to the money saved by not having the surgery, for example.

In addition, follow up with those who have been your clients in the past. This lets them know that you weren’t just attentive when they needed to write you a check. In Lasik, patient recommendations are really powerful and if your patients feel your interest in their well being they are much more likely to remember to recommend you when the opportunity presents itself.

3. Schedule

Marketing through social media requires attention and time that you may not have later. If you can establish a set of posts that could be released at any time, you can schedule their release through applications like HootSuite. If you know that you will have a promotion running in December, schedule some tweets or posts leading up to that. It keeps your feed fresh and, again, boosts the ever important SEO.

4. Consult

Finally, this might be a good time for you to consult with a marketing company. Just as Lasik is an upfront investment with long-term savings and benefits, marketing may cost you up front, but if it turns business towards you, it’s well worth it. On the other hand, you may not be ready but you won’t know until you have done the investigating that you expect your clients to do before they come to you. So, learn from them and make sure you are reaching your full potential.

While the tips that she gave me are specific to her practice as a Lasik surgeon, it seems to me that there is a lot that can be learned for whatever industry you call your own. I’d love to hear any other summer slow down pointers that you might have, so please send them in so I can share them!

The Most Important Thing Any Home Worker Can Do for Themselves

3 Jul

Just like so many other people, I used to get a sinking feeling around 9pm on a Sunday night that sometimes really spoiled a great weekend with my family. The fact that in just twelve hours I had to be back at my desk for another week of work, and that the children would be headed back to daycare, was one that I increasingly found rather depressing.

In my previous job, although I was paid quite well, I was certainly not doing what I thought I would be doing when I left college several years before. Back then I wanted to work in the exciting world of marketing and advertising and even studied communications to give me a solid start.

The Big Change

About a year ago, I happened to meet one of my boss’ clients leaving a meeting. This woman was amazing. She had her own business, working from home, and was able to schedule her working hours around raising a toddler without the need for more than the occasional babysitter for a few hours. Meeting this woman made me even more dissatisfied with my job. Out of interest I still read all of the latest marketing news in the trade publications I studied as a student and knew that digital marketing has become the fastest growing sector of the field and that many of the best digital marketing professionals do not work for a large company but from home.

Twelve months into running such a business from home it has been far from easy but I am at a point where the money I make now exceeds the income I made as a 9 to 5 office worker. And I now find that it is I who am an inspiration for others and am constantly asked for advice about how to make a success out of working at home. The best advice I can offer however is not related to finding clients, or what kind of home office to set up or even what kind of business to start, but instead the importance of creating a real schedule that allows for some all-important ‘me’ time.

Learning to Schedule

When people think of working from home they imagine that the one big bonus will be being able to do what they like whenever they like. They quickly learn that is not the case though. Building a business is hard and it is all too easy, as I found, to fall into a routine that involves spending every spare moment on work, pausing only to do mandatory chores like the drop off and pick up of the kids from school and the preparation of dinner and life can quickly become as miserable as it was when you were working for someone else.

That is why a schedule is important after all. These days I begin work at 8am once everyone else is safely out of the house. I take a lunch break away from my office, a proper one, not the sandwich at the desk that became my habit when I first began working from home. I have also made a rule to never work weekends anymore, even if it is tempting to do so.

And I, perhaps most importantly, schedule some me time even during the week. In my case it is usually still spending time online but not on work related matters. I read the papers and often play a little online bingo. I have yet to ever ‘win big’ but it is harmless fun and the people you ‘meet’ in the chat rooms are often very interesting. It is a great way to ‘unhook’ my mind from work so I can go to bed relaxed and ready to face another busy day in the morning. And while bingo may not be your thing (maybe you just prefer to use some home machines to do exercise), if you want to work from home happily I advise you to do the same thing, make sure you get your ‘me’ time.

Selling police courses from home. A case study.

14 Jun

I consider myself to be a very lucky girl because I have a fulfilling job and earn a good living, but I also have the benefit of being home with my little girls during the day. How you may ask? I have a job where I sell police training courses to interested persons, but the great part is, I work from home. I was always the kind of girl who knew I wanted to be a homemaker. I was never the type of woman who wanted to have a big career and my dream was just to be a wife and a mother. I believe that becoming a mom and having a family was my calling. But I soon learned that being a wife and a mother was a tough job.

It requires a twenty four seven availability and you constantly have to put everyone else’s needs ahead of your own. It is a selfless job. But I felt blessed to be able to be a stay at home mom and devote all my time and my energy to my family and also to my hobbies of arts and crafts. But then the unthinkable happened and everything changed for my family. My husband, who had always been a good provider, got retrenched from the factory he was working at. This was a huge blow for my family. Sure we had some savings stacked up for a rainy day, but that was only going to last that long before we ran out of reserves. He started looking for a job immediately after he got laid off, but the economy was bad and it took a while and many many interviews before he found something. But he did find something. Unfortunately though, the salary was lower than what he had previously earned, but we were in such dire straits financially, we were just relieved that he found another job. That was when my husband and I had a discussion for the first time ever about whether I should start working or not. I had never ever considered this before, in fact, I had never had a proper job before, unless you count that job I had one summer after high school working as a sales girl in a department store in town. The problem was however, that I needed to be home with my little girls. That was when I got the idea that I could just start working from home.

That way I could have the best of both worlds. I could earn an extra income to help my husband and my family out, and I could also get to be home all day taking care of the kids. It seemed like the only reasonable solution to our worries. I checked the local papers and found a company looking to sell police training courses and I decided to give them a call. They said they needed someone who could work from home and all you needed was access to the internet. Because the overheads were low and the potential to earn quite high, it was the answer to my prayers.